How Did Samantha Doubled Her Turnover Within 4 months?
Samantha Bouchard is a corporate lawyer based in Québec, specializing in business law.
Despite her expertise and dedication, Samantha struggled to attract the right clients and grow her practice due to inefficient marketing strategies and high lead costs.
THE CHALLENGES :
Samantha faced significant challenges in scaling her practice:
- High Lead Costs: Each lead cost $150 with a low conversion rate of only 10%. - Ineffective Marketing Strategies: Traditional advertising methods were not yielding the desired ROI.
- Limited Online Visibility: Samantha’s digital presence was not effectively reaching her target corporate law clients.
Our Strategic Approach:
1- Targeted FACEBOOK Advertising:
Target business professionals on Facebook.
Optimized ad creatives
Find and drive the right traffic to the landing page.
2- Website Optimization and SEO:
Completely overhauled Samantha’s website to improve user experience
Implemented an SEO strategy aimed at increasing organic search visibility
3- Content Marketing:
Curated a series of authoritative blog posts and articles on relevant legal topics to establish Samantha as a thought leader in her field.
Utilized content to improve SEO rankings and engage a wider audience, driving organic traffic to her website.
The Solution:
- In-Depth Audit of All Digital Assets:
We began with a comprehensive audit of Samantha’s existing digital assets, including her SEO practices, website design, branding, and past advertising campaigns.
This thorough review helped us pinpoint inefficiencies and areas ripe for enhancement.
- Complete Campaign Creation Including Targeting and Retargeting:
Developed sophisticated Facebook ad campaigns tailored specifically for the corporate law sector, targeting potential clients based on behaviors and interests closely aligned with Samantha’s areas of expertise.
Implemented advanced retargeting strategies to capture the attention of users who had previously interacted with Samantha’s digital content but hadn’t converted, keeping her firm top of mind and encouraging return visits.
- Optimization of Samantha’s Landing Page:
Instead of creating geo-specific landing pages, we focused on optimizing Samantha’s existing landing page to increase its conversion rate.
This included refining the messaging to better highlight her services and expertise, and enhancing the design for improved user experience.
The landing page was carefully crafted to clearly list Samantha’s services, backed by compelling calls to action and easy navigation to facilitate quick client inquiries and consultations.
An easy way for her leads to convert at the highest rate.
- Optimization of Samantha’s Landing Page:
We conducted an analysis of the search volume for branded terms related to Samantha’s practice to assess her current level of brand recognition and to identify strategic opportunities for increasing her visibility in search engine results.
- Various Ad Creatives and Split Testing: A variety of ad creatives were designed, including dynamic videos and engaging static images, to capture the attention of her target audience.
We conducted ongoing split testing of these creatives to continually refine and enhance the effectiveness of the ads.
- Strategic Campaign Implementation: Our targeted ad campaigns were meticulously crafted to attract corporate professionals actively seeking legal advice, utilizing Facebook’s robust targeting tools to pinpoint users with specific legal interests and needs.
Alongside targeted advertising, we deployed retargeting campaigns for users who engaged with Samantha’s ads or visited her website, effectively nurturing potential leads by reminding them of her legal expertise and services.
The Results:
The strategic marketing initiatives delivered impressive results:
Partnership for Success:
Client Testimonial:
TESTIMONIAL
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo
24.81%
Conversion rate improvements
TESTIMONIAL
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo
24.81%
Conversion rate improvements
TESTIMONIAL
"Before meeting Imad, I had no idea how to go about increasing my visibility on social media and generating new clients from these tools. Imad took the time to thoroughly understand my service offerings and my values, and he set up a personalized strategy, something I had never gotten with other marketing companies. Since then, my turnover has almost doubled and my visibility has significantly increased. I highly recommend Imad for an effective marketing strategy! "
Samantha Bouchard Avocate.
Corporate Lawyer.
3X
Return On Investment
TESTIMONIAL
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo
24.81%
Conversion rate improvements
TESTIMONIAL
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo
24.81%
Conversion rate improvements
TESTIMONIAL
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo
24.81%
Conversion rate improvements
TESTIMONIAL
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo
24.81%
Conversion rate improvements
TESTIMONIAL
"We doubled our turnover in just 3 months thanks for the help of Black-Box"
Redha Benzighiba
24.81%
Conversion rate improvements
Learn more from our HAPPY CLIENTS
“Before meeting Imad, I struggled with social media visibility. He crafted a personalized strategy boosting my turnover and visibility. Highly recommend him for effective marketing!”
Samantha Bouchard
Lawyer.
“Before I met Imad of Black Box Marketing, I was struggling having the attention needed for my restaurant then I met Imad and he did a website for my restaurant and boosted my presence on social media and within a month I have doubled my turnover.
He is a smart person and I recommend everyone to work with him.”
